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Dog fashionUpdated November 2026 · 5 min read

The best dog brands of 2026 (and what to avoid)

Read this before you buy your dog anything else.

By the Pipoca team

Guide to the best dog collar and harness brands in 2026

A good collar shows in three things: how it's made, how it fits your dog and how well it holds up to daily use. We looked at five very different brands so you can choose the one that suits your dog, not the one that shows you the most ads.

How we chose them

Materials that say exactly what they are.
Buckles and rings built for real pulling.
Sizes by neck measurement in cm, not just S, M and L.
Design: a style of its own.
Who it's for: each brand suits a different kind of dog and owner.

At a glance

Brand	Based in	Best known for	Ideal for
1. Pipoca	Lisbon	Beaded and leather collars, harnesses	Characterful design for every day
2. Louisdog	Seoul, since 2001	Luxury clothing, beds and accessories	Small dogs and a boutique look
3. Free Stitch	Tokyo	Tanned leather and technical webbing	Simple, well-finished basics
4. Voyager	Best Pet Supplies	Step-in mesh harnesses	A practical harness that's easy to put on
5. Bark & Style	USA	Quarterly subscription box	Discovering new brands

Before you read on: this guide was written by Pipoca Dogwear. Yes, we're on the list, which is why we also tell you, using information from their own websites, what we like about the others.

Pipoca

Best for: characterful design for every day

A brand designed in Lisbon with two very different lines: colourful beaded collars, like Alma, and leather collars with stones and studs, like Terra and Kiwi. They are completed by natural-fibre harnesses and accessory collars worn alongside the collar.

The bestEach collection has its own style, collar, lead and accessory all match, and there are sizes from XS to XXL with a guide based on neck measurement.

Keep in mindIt's a design brand: if you're after a basic nylon collar, this isn't it.

Alma Llama Red collarColourful beads · from €39.99

Kiwi collarLeather with green stones · from €39.99

Terra collarFull-grain leather · from €39.99

Nuua Coffee harnessRamie and cotton · from €49.99

Black Friday at Pipoca

Collar + lead set: free accessory collar.
Nuua harness: free lead.
Second collar: 20% off.

See Pipoca's offers

Louisdog

Best for: small dogs and a boutique look

A South Korean brand that has been making luxury clothing, carriers, beds and accessories for dogs since 2001. It works with European fabrics and has its own stores in Korea, as well as being sold in boutiques in several cities around the world.

The bestLots of attention to fabrics and finishes, and a very recognisable, romantic style.

Keep in mindIt's designed mainly for small dogs, and it's designed and shipped from South Korea: check delivery times and shipping costs if you're buying from Europe.

Free Stitch

Best for: simple, well-finished basics

A dog accessories brand based in Shibuya (Tokyo) and made in Japan. It offers double-layer tanned leather collars that change colour with use, and polyester webbing collars with an anti-odour treatment and reflective material.

The bestCareful finishes, sizes for very small necks (from 15 cm) and practical details such as reflective strips for night walks.

Keep in mindIts style is minimalist and its international store ships from Japan, so check shipping and possible customs charges.

Voyager

Best for: a practical harness that's easy to put on

The harness line from Best Pet Supplies. It specialises in breathable mesh step-in harnesses (your dog steps in and it fastens on the back), with reflective bands and lots of colours.

The bestLight, breathable, easy to put on and reasonably priced.

Keep in mindThese are functional harnesses: if you want a special design or natural materials, look elsewhere.

Bark & Style

Best for: discovering new brands

It isn't a collar brand but a US quarterly subscription box: each season it sends a selection of pieces from boutique brands (clothing, accessories and the odd treat for the owner).

The bestThe surprise of receiving brands you didn't know, chosen for the season.

Keep in mindIt's built for the US market and you don't pick each item: if you already know which collar you want, go straight to the brand.

What to avoid when buying a collar or harness

Whatever the brand, these are the signs that make us wary of a product.

"Leather" with no details. If the listing just says "leather" without specifying, or mentions PU, it may be synthetic. Look for "100% leather" and, better still, the type (full-grain or vegetable-tanned): it ages well instead of cracking.
Thin plastic or painted-metal buckles and rings. They are the first thing to break or chip. The ring the lead clips onto should be solid metal.
Sizes by letter or weight only. Two 10 kg dogs can have very different necks. A good brand gives you the range in centimetres for the neck (and the chest, for harnesses).
Choke, prong or shock collars. They hurt, and in Spain the Animal Welfare Law bans collars that cause a dog pain or suffering.
Beads or decorative pieces without a strong cord. If it breaks, small pieces end up within your dog's reach. Check what the cord is made of and that the pieces are smooth, with no sharp edges.
Clipping the lead to a decorative accessory. A decorative collar looks great, but the lead always goes on the collar or harness.
Buying without being able to exchange the size. Even if you measure well, it happens. Before you buy, check the store has a clear exchange policy.

Frequently asked questions

Collar or harness?

For dogs that pull a lot or have neck problems, a harness is better. For dogs that walk calmly, a comfortable collar is enough. Many owners use both: a collar for the ID tag and everyday wear, a harness for long walks.

How do I measure my dog's neck?

With a flexible tape measure, where the collar sits, without pulling tight. You should be able to fit two fingers between the collar and the neck. Our size guide gives you the size for every collection from a single measurement.

How much should a good collar cost?

It depends on the material: a basic nylon collar can cost very little, while a quality leather or design collar usually costs between €30 and €60. More than the price, look at the materials, the buckle and the sizing.

Going with number 1?

Find their size in a minute and make the most of Pipoca's Black Friday.

See the offers

Guide written by Pipoca Dogwear (JARUCCA, LDA. · NIPC 518790436 · Rua Doutor Augusto José da Cunha 17, R/C Esq., 1495-239 Oeiras, Portugal), which appears on this list as brand no. 1. Information about other brands comes from their official websites and channels, checked in November 2026, and may change. The names and trademarks mentioned belong to their respective owners; Pipoca has no commercial relationship with them. · Legal notice · Privacy · Terms